Appetize App

I created this application with the intent of facilitating behavior change through both positive and negative reinforcement. The app determines what type of reinforcement is most likely to motivate the user. Then the user sets healthy lifestyle goals and works collaboratively or competitively within a team to accumulate points in order to earn prizes (ex. Discounts and free samples) or avoid penalty (ex. Their weight automatically posted on their social media sites).

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Ethnographic Research
I began the semester by exploring the motivations for adopting healthy eating habits in the workplace and the resulting healthcare savings. This was accomplished by conducting observational research and by creating a community website to gather comments, determine preferences and generate ideas from the general public and from my cohort.
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Brand Development
From my research, I created a Brand Diagram, a Soundscape and a Motion graphic in order to determine the persona, tone, and purpose for a service that would motivate users to embrace a healthier lifestyle.
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App Development
Finally, I developed an application with the intent of facilitating behavior change through both positive and negative reinforcement. From my exploration, I found that a personalized reinforcement technique is likely to inspire change since motivations are different for each person and depend on a user’s environment, past experiences, culture and economic circumstances.
The app determines whether the user best responds to positive or negative reinforcement. Users set healthy lifestyle goals and work on a team to accumulate points in order to earn prizes or avoid penalty.
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