Viral | Graduate Thesis


Anti-Stress Campaign

Conducted on behalf of Pratt Health and Counseling to help students combat stress, learn about counseling services and share information with their peers.

Campaign idea generation

Interactions make it easy to erase, control, tune out and reduce stress. Tips are revealed about how to get help.gif2

Initial wireframing:


The campaign encouraged students to ‘deflate’ stress by popping bubble wrap that covered a wall at school.


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Students could also take a bubble wrap handout with them.

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Students affixed decals to their keyboards as a reminder to be mindful of stress in order to control it.
On the back of the handouts is a prescription to get help from Pratt Counseling if stress becomes too difficult to manage.


Thesis Book



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