Viral | Graduate Thesis

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Anti-Stress Campaign

Conducted on behalf of Pratt Health and Counseling to help students combat stress, learn about counseling services and share information with their peers.

Campaign idea generation

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www.prattstress.com
Interactions make it easy to erase, control, tune out and reduce stress. Tips are revealed about how to get help.gif2

Initial wireframing:

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The campaign encouraged students to ‘deflate’ stress by popping bubble wrap that covered a wall at school.

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Students could also take a bubble wrap handout with them.

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Students affixed decals to their keyboards as a reminder to be mindful of stress in order to control it.
On the back of the handouts is a prescription to get help from Pratt Counseling if stress becomes too difficult to manage.

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Thesis Book

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